The Podcast Better Difference
We're not just a podcast production company – we're Brand Better®, a team of branding experts who understand the power of a cohesive brand experience.
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That means we go beyond the technical aspects of podcasting to help you:
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Craft a podcast that truly reflects your brand
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We'll help you define your podcast's niche, target audience, and unique selling proposition, ensuring it aligns with your overall brand strategy.
​Create a captivating visual identity
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We'll design eye-catching podcast artwork and social media graphics that grab attention and reinforce your brand.
​Develop a compelling brand story
We'll help you weave your brand story into your podcast content, creating a deeper connection with your audience.
​Build a loyal community
We'll share strategies for engaging with your listeners and fostering a thriving community around your podcast.
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With Podcast Better, you're not just getting a podcast – you're getting a powerful branding tool that elevates your entire business.
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Transform Your Expertise into a Thriving Podcast
Podcast Launch + Weekly Podcast Production Bundle ($1,200 / month)
Our Weekly Podcast Production package is designed for entrepreneurs and personal brands who are passionate about making a difference but don't have the time or technical expertise to produce a high-quality podcast.
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We'll handle all the heavy lifting, so you can focus on what you do best: sharing your message and transforming lives.
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Here's what's included in our Weekly Podcast Production package:
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Weekly podcast production, hosting and distribution
Email blast ready to send out to your list
3 reels per episode for social media
SEO-friendly blog post ready for you website
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Podcast Launchpad
Craft Your Podcast for Success
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Define Your Podcast's Purpose: Clarify the type of show you want to create, your goals for the podcast (e.g., build authority, generate leads, entertain), and your ideal listener.
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Podcast Niche and USP: Identify your niche within the wellness industry and define your unique selling proposition (USP) that sets your podcast apart.
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Vision and Mission: Craft a clear vision and mission statement for your podcast to guide your content creation and overall strategy.
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Growth Opportunities: Explore different ways to leverage your podcast for business growth, such as attracting clients, generating leads, or monetizing your content.
Know Your Listener
Get Crystal Clear on Your Ideal Listener
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Deep Dive into Your Ideal Listener: Develop a detailed understanding of your target audience, including their demographics, interests, pain points, and aspirations.
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Define Your Expertise: Clearly articulate your expertise within your industry and how it aligns with your ideal listener's needs.
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Unique Transformation: Identify the unique transformation you offer your listeners and how your podcast will help them achieve their goals.
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Values Alignment: Ensure your podcast's message and content are aligned with your core values and those of your ideal listener.
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The Expert Podcast
Craft a Podcast That Showcases Your Expertise and Builds Your Personal Brand
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Positioning Yourself as a Thought Leader: Learn how to leverage your podcast to share your unique perspective, knowledge, and insights, establishing yourself as a go-to expert in your niche.
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Authentic Voice and Brand Storytelling: Learn how to develop a compelling brand story and authentic voice that resonates with your ideal clients and builds trust.
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Content Strategy for Authority Building: Learn how to create a content plan that showcases your expertise, addresses your audience's pain points, and positions you as a trusted resource.
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Guest Selection and Interviewing Strategies: Learn how to select guests who complement your brand and conduct engaging interviews that provide value to their listeners.
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Build a Community Around Your Podcast: Learn strategies for fostering a loyal community by engaging with listeners, responding to feedback, and creating a sense of belonging.
Podcast Production Powerhouse
Master the Technical Side of Podcasting
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Essential Equipment and Tools: Recommendations for microphones, headphones, recording software, and other essential podcasting equipment.
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Recording and Editing Techniques: Learn basic recording and editing techniques to ensure high-quality audio.
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Creating a Professional Sound: Learn how to set up your recording environment to minimize background noise and distractions.
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Podcast Hosting and Distribution: Learn how to choose a podcast hosting platform and submit your podcast to major directories (Apple Podcasts, Spotify, etc.).
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Podcast Marketing Mastery
Promote Your Podcast and Attract Loyal Listeners
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Developing a Marketing Strategy: Learn how to create a comprehensive marketing plan to promote your podcast across various channels.
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Social Media Strategies for Podcasters: Learn effective strategies for leveraging social media to reach your target audience and grow your listenership.
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Building an Email List: Learn how to build an email list of engaged listeners and use email marketing to promote your podcast and other offerings.
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Podcast SEO: Learn how to optimize your podcast for discoverability in search engines and podcast directories.
Monetizing Your Message
Turn Your Podcast into a Profitable Business Asset
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Monetization Strategies: Explore various monetization options, such as sponsorships, affiliate marketing, selling products or services, and creating premium content.
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Building a Sales Funnel: Learn how to create a sales funnel that converts listeners into clients or customers.
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Pricing Strategies: Determine appropriate pricing for your products or services based on the value they provide and your target audience.
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The Podcast Ecosystem
Collaborate, Connect, and Grow Your Podcast Community
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Guest Collaboration: Learn how to identify and connect with potential podcast guests who align with your brand and audience.
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Community Building: Learn strategies for fostering a loyal community around your podcast by engaging with listeners, creating a Facebook group, or hosting live events.
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Networking and Cross-Promotion: Learn how to collaborate with other podcasters and wellness entrepreneurs to expand your reach and impact.
The Missing Piece in Your Marketing Strategy
Before working with Podcast Better
✕ Feeling overwhelmed and confused about how to launch a podcast. ​​
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✕ Unsure of your podcasting concept or how to make it unique.
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✕ Struggling with the technical aspects of podcasting (recording, editing, etc.).
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✕ Lacking a clear marketing strategy to promote your podcast and attract listeners.
✕ Doubting your ability to be a confident and engaging host.
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After working with Podcast Better
✓ Greater confidence in your branding and positioning
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✓ Feeling confident and excited to share your voice with the world.
✓ Launching a high-quality podcast that reflects your brand and resonates with your audience.
✓ ​Attracting a loyal following of engaged listeners.
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✓ Building authority and credibility in your niche.
✓ Generating leads and growing your business through the power of podcasting.
Let’s talk about fit.
I’m just launching my personal brand. Is starting a podcast right for me?
Absolutely!
In fact, launching a podcast alongside your new business can be a game-changer. It's a powerful way to establish your expertise, build relationships with your target audience, and attract those first crucial clients.
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Think of your podcast as your secret weapon for standing out in a crowded market and creating a loyal following from day one.
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Here's why podcasting is a smart move for new businesses:
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Establish Authority: Share your knowledge and insights to position yourself as a thought leader in your niche.
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Build Trust: Connect with your audience on a personal level and foster trust through authentic conversations.
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Attract Clients: Reach a wider audience and attract potential clients who resonate with your message and values.
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Create Evergreen Content: Your podcast episodes become valuable assets that continue to attract listeners and generate leads over time.
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Grow Your Community: Build a loyal community around your brand by engaging with listeners and fostering a sense of belonging.
I’m already an established brand. Will I benefit from this?
Yes!
Even if you have a well-established brand, podcasting can take it to the next level. It's a powerful way to:
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Deepen relationships with your existing audience: Share your expertise, tell your brand story, and create a stronger connection with your loyal clients.
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Reach new audiences: Expand your reach and attract new clients who may not have discovered you through other channels.
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Build authority and credibility: Solidify your position as a thought leader in the wellness industry and increase trust with potential clients.
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Diversify your content: Repurpose your podcast content for social media, your blog, and email marketing to maximize your reach and engagement.
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Generate new revenue streams: Monetize your podcast through sponsorships, affiliate marketing, or promoting your own products and services.
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Think of podcasting as the natural evolution of your brand. It allows you to create an ongoing conversation with your audience, build deeper relationships, and establish yourself as a trusted resource.
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Podcast Better can help you seamlessly integrate a podcast into your existing brand strategy. We'll work with you to create a show that complements your current marketing efforts and amplifies your message.
Hi!
I’m
Nicole Harlow.
CEO of the award-winning branding +
marketing agency
Host of the iTunes Self-Help Top 50
Wealthy Wellness Biz Podcast
International bestselling author of
BrandPOP and Chakra Detox
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Yoga teacher, health coach and founder
The Center for Menstrual & Sexual Health
Heart-centered entrepreneurs are more than just your typical biz owners. They provide vital, beautiful offers that empower their clients to live happier, healthier lives — but providing these services can often take a toll.
I get it.
I’m a serial entrepreneur, business strategist, and branding expert who has spent more than a decade helping entrepreneurs launch and redefine personal brands that magnetize motivated clients and build a dynamic legacy, through developing deep and powerful brand messages that resonate with their dreamiest clients and allow them to scale with unshakeable brand confidence.
I’ve built my own successful businesses in the women's health, health coaching, online education, and yoga spaces and I’m an online summit organizer for Wealthy Wellness Biz Live, Green Makeup Bag, and Profitable Virtual Wellness Business. I’ve been a featured speaker at Perfect Practice Live, Impact Lives, Planathon, and Done in a Day conferences for functional medicine practitioners and clinician entrepreneurs, and my work has been featured on NBC, Market Watch, CBS, FOX, USA Today, Bustle.com, and MindBodyGreen.
Helping entrepreneurs just like you is my passion and expertise.
I developed Podcast Better and it's sister agency Brand Better® to help business owners in the build successful and scalable businesses with more intention, more alignment, more ease, and irresistible results
Each element that we offer as a team is based on proven techniques that I’ve used to help my own clients clarify their goals, amplify their results, and boost and diversify their revenue streams, so that they can live a life of abundance instead of overwhelm.
Start building a personal brand that’s truly aligned with your dreams, goals, and values — and optimized to grow with ease.
